Mission Statement

Our brand is the face of our organization. It’s their first introduction to
the world of services we offer.

AAA Members want the freedom to go places, and we want to be their
most trusted ally on the journey. To earn that trust, we have to be
consistent. This is why we’re empowering you to uphold the integrity
of our brand. By doing so, we’ll always be more than a familiar face to
our members. We’ll be a faithful friend.

AAA National Brand Guidelines

Our AAA Brand Guide helps us present ourselves with a unified look and style throughout the federation. Here you can find the guide, along with guidelines and regulations regarding insurance logo usage, emblems and co-branding.

Trademarks

The Association is the owner of more than 100 registered trademarks in addition to the Emblem created for the promotion or identification of programs or services. Member clubs may request permission to display these trademarks subject to the approval of AAA.

Marketing Claims

The marketing claims document is a one-stop-shop for official AAA facts, figures and marketing statements from our various business lines.

The claims presented in this document are source material for AAA clubs (and their associated marketing agencies) and National Office departments to use in the development of marketing communications to members and nonmembers.

Though the information contained herein may be utilized in creating public-facing communications, the document itself should not be shared with outside entities (e.g., partners, prospective partners, media, or vendors) without express permission of the President of the Association.

Insurance

Membership Card

Discounts & Rewards